With people increasingly using new mobile devices, websites which do not adapt to the variety of screen sizes and browsers are all but useless. According to a recent research survey, more than 50% of the consumer surfing is done in the evening hours, probably on couch and more than likely on a table or a mobile device. In a definitive 2011 article from A List Apart, quoted by most as the best explanation of the subject, Ethan Marcotte, image above, explained the issues of sizing and scaling images and text in relation to the authoring platforms of the time. Responsive Web Design for A List Apart using the analogy from the notion of responsive architectural design, whereby a room or space automatically adjusts to the number and flow of people within it. Responsive Web design is the approach that suggests that design and development should respond to the users and environment based on screen size, browser and orientation. Websites which respond to this need are designed on a flexible grids and layouts, images and indeed, clever use of CSS. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This eliminates the need for a different design and development phase for each new gadget on the market.
We specialise in creating website which are well suited to be viewed seamlessly on any platform from any smart phone such as Blackberry, iphones, android and tables such as ipad, ipad mini and the whole range of android family and so on. Go ahead and view this site on any device and see how it scales to the screen size and stacks the key page elements so that there is no need to zoom in to look at the text or pictures.
New devices with new screen sizes are being developed every day, and each of these devices may be able to handle variations in size, functionality and even colour. Some are in landscape, others in portrait, still others even completely square. As we know from the rising popularity of the iPhone, iPad and advanced smartphones, many new devices are able to switch from portrait to landscape at the user’s whim. Our website can be viewed perfectly on all such devices and we constantly and extensively test our designs on the latest devices and upgrade the code to accommodate the ever changing landscape of web browsing platforms.